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Atlas Forms Video on Demand Ad Alliance

Digital marketing company Atlas today announced a partnership with on-demand technology firm Concurrent and its softward-based subsidiary Everstream to integrate their respective technologies in order...

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Atlas Goes In-Stream

Marketing technology provider Atlas, an aQuantive company, has launched Atlas In-Stream Video, a platform to inject online advertising into web-based streaming video and round out the full range of...

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Atlas Snaps up Accipiter

Atlas, the technology division of digital marketing company aQuantive, has forked over $30.3 million for ad technology company Accipiter, whose AdManager platform serves clients in more than 20...

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Atlas Releases AdManager, Version 10

Digital marketing company Atlas has released the newest version of its AdManager system designed to help advertisers generate additional revenue from underused impressions. AdManager version 10...

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vComm Continues Contextual Revolution

Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory....

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IAC Drops DoubleClick, Picks Up Atlas

Atlas, a division of aQuantive has announced a contract that will span several years with IAC Advertising Solutions. Atlas will provide ad serving technology for many of the IAC businesses, which was...

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MediaOcean: So Wrong, Yet So Right!

ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original...

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Facebook’s Atlas Acquisition Announcement

From the Facebook Newsroom: We’re pleased to announce that we have agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is a leader in campaign management and measurement for marketers...

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Today’s Burning Question: Another Facebook Redesign?

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a...

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Geographical Name Branding: Dot Patagonia? Dot Amazon?

ADOTAS – When names are borrowed from the Atlas, things happen. Use of Geographic names have always caused some problems for two reasons; one they are in public domain so anyone can use and two they...

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Infographic: The Top 10 Tech M&As of 2013

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top...

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Facebook Just Took on Advertising’s Great Challenge: End-to-End Attribution

Facebook recently relaunched Atlas, their ad-serving and measurement solution. As new channels are introduced and digital advertising becomes more complex, advertisers want the ability to holistically...

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